Our research aims to provide insights into the energy market to promote effective competition and achieve the best outcomes for Victorian energy consumers
Victorian Energy Market Insights
Overview
Latest insight
Key messages and findings
Same-name messaging may puzzle consumers
Retailers who have different plans with the same name make switching to the best offer harder. This happens because some retailers update prices, but use the same plan name, when competing for new customers.
This practice can be puzzling for existing customers. They may receive a Best Offer message indicating they could make savings, by switching to a plan with the same name as their current plan.
Consumers miss out on as much as $430 per year on same-named plans
Of the ten most popular consumer energy plans, six have cheaper successors with the same name.
The cost difference is highest for consumers on a version of a plan that is at least three years old.
We expect our new rules will address this issue
The commission recently published our final decision on reforms to Victoria's energy rules. From 1 October 2026, retailers must have processes for consumers to switch to the best offer that achieve an effective outcome. These will not be effective unless they are simple and accessible.
We expect retailers to design systems and publish new offers which clearly identify different plans – this will make it easier for consumers to switch.
Changes to our reporting approach
Previous reports
Victorian energy market report and updates in 2023-24
Victorian energy market report and updates in 2022-23
Data previously published as Microsoft Excel tables with our annual Victorian Energy Market Report is now available in a more usable and interactive format in our Victorian energy market dashboard.
Victorian energy market report and updates in 2021-22
Victorian energy market report and updates in 2020-21
Victorian energy market report and updates in 2019-20
Note: The table names in this excel reference the figure numbers used throughout the report and the rest are supplementary tables. This uses the most up to date information from retailers and may differ from previous reports
Victorian energy market report and updates in 2018-19
Victorian energy market report and updates in 2017-18
This report provides a full summary of the Victorian energy market in 2017-18.
This snapshot report provides a short summary of the Victorian energy market in 2017-18. This report has since been superseded by the Victorian Energy Market Report 2017-18.
This update provides information on standard contract prices of Victorian gas retailers for 2017 – 18. This includes updated prices published by retailers on 8 and 15 December 2017.
Victorian Energy Market Report 2016-17
Victorian Energy Market Report 2015-16
Victorian Energy Market Report Updates: 2016-2017
Energy retail performance reports
These reports pre-date the Victorian Energy Market Report.