Advertising energy prices

Overview

The purpose of this guideline is to provide information to energy retailers and other interested parties about how the commission expects energy retailers and their marketing associates (collectively known as retail marketers) to market energy plans, including those with conditional discounts.

These rules were introduced to ensure small customers can easily compare offers, in line with recommendation 3A of the Independent Review of the Electricity and Gas Retail Markets in Victoria.[1]

This guideline establishes marketing requirements in Victoria that are consistent with the national requirements set out in the Australian Competition and Consumer Commission’s Guide to the Electricity Retail Code. The national requirements require retailers to express advertised prices relative to a reference price.